Some Key Findings Include:
Views On the Environment: The Nine Types of Americans
A segmentation analysis of the poll data identified nine segments of the American public based on a diverse set of attitudinal measures, such as the importance individuals place on environmental protection, what the government’s role should be in regulating it, whether an environmental crisis exists, how individuals see themselves in relation to nature, and how individuals respond when scientific and religious explanations conflict.
The segments range from the “Liberal Greens” on the environmentally friendly side to the “Conservative Browns” on the more anti-environmentalism side. But the data show that the majority of Americans, 65 percent, fall somewhere in the middle, holding complex and nuanced perspectives on the environment.
The AP-NORC Center was created to join the expertise of the National Opinion Research Center at the University of Chicago (NORC), one of the world’s premier independent research organizations, with the Asoociated Press (AP), which provides news seen every day over all media platforms and formats by more than half of the world’s population. This combination of rigorous, objective research and reliable, unbiased journalism has unmatched potential to reach both broad audiences and policy makers at every governmental level, creating a seamless transition from the gathering of survey-based information to a more fully-informed society.