Report · May 4, 2023
Global Warming’s Four Indias, 2022: An Audience Segmentation Analysis
By Anthony Leiserowitz, Jagadish Thaker, Matthew Goldberg, Matthew Ballew, Seth Rosenthal, Jennifer Carman, Liz Neyens, Sanguk Lee, Yashwant Deshmukh, Guara Shukla and Jennifer Marlon
Filed under: Beliefs & Attitudes, Policy & Politics, Behaviors & Actions and Audiences
Report Summary
This report is based on findings from a nationally representative survey – Climate Change in the Indian Mind, 2022 – conducted by the Yale Program on Climate Change Communication (YPCCC) and the Centre for Voting Opinion & Trends in Election Research (CVoter). Interview dates: October 21, 2021 – January 9, 2022. Interviews: 4,619 Indian adults (18+). Average margin of error at the 95% confidence level is +/- 1.4 percentage points for the full sample. Margins of error for the four audience segments are: Alarmed +/- 1.9 percentage points; Concerned +/- 2.7 percentage points; Cautious +/- 4.6 percentage points; and Disengaged +/- 5.2 percentage points.
Principal Investigators:
Anthony Leiserowitz, PhD
Yale Program on Climate Change Communication
Jagadish Thaker, PhD
University of Queensland
For all media and other inquiries, please email:
Yale Program on Climate Change Communication: Lisa Fernandez (lisa.fernandez@yale.edu), Jon Ozaksut (jon.ozaksut@yale.edu), and Eric Fine (eric.fine@yale.edu)