Report · May 4, 2023
Global Warming’s Four Indias, 2022: An Audience Segmentation Analysis
By Anthony Leiserowitz, Jagadish Thaker, Matthew Goldberg, Matthew Ballew, Seth Rosenthal, Jennifer Carman, Liz Neyens, Sanguk Lee, Yashwant Deshmukh, Guara Shukla and Jennifer Marlon
Filed under: Beliefs & Attitudes, Policy & Politics, Behaviors & Actions and Audiences
1. Global Warming’s Four Indias
Analysis of the Climate Change in the Indian Mind, 2022 data identified four distinct segments (also referred to as “audiences”) within the Indian public: the Alarmed (54% of the Indian population), Concerned (29%), Cautious (11%), and Disengaged (7%). These four climate audiences differ in their levels of global warming knowledge, worry and risk perception, policy support, and engagement.
A large majority of Indians – four in five – are either Alarmed or Concerned (82%) while only one in five are either Cautious or Disengaged (18%). These segments are described in detail throughout this report.
