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Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Should communicators use the term “climate change” when talking about preparedness, or should they use “extreme weather”?

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Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

Americans who are alarmed about climate change has more than doubled in the past five years. Now there are distinct subgroups within the alarmed

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International Public Opinion on Climate Change

An international survey investigating public perception and understanding among Facebook users in 31 countries and territories.

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Climate Change in the American Mind, March 2021

Americans who think global warming is happening outnumber those who think it is not by more than 4 to 1

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Shifting Republican Views on Climate Change Through Targeted Advertising

Large positive effects on beliefs and attitudes among Republicans were found in two congressional districts

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Yale Climate Connections

Daily 90-second stories broadcast on 675+ radio stations nationwide and original climate news articles and videos. Click to listen, watch or read!

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Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

International Public Opinion on Climate Change

Climate Change in the American Mind, March 2021

Shifting Republican Views on Climate Change Through Targeted Advertising

Yale Climate Connections

Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

International Public Opinion on Climate Change

Climate Change in the American Mind, March 2021

Shifting Republican Views on Climate Change Through Targeted Advertising

Yale Climate Connections

Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

International Public Opinion on Climate Change

Climate Change in the American Mind, March 2021

Shifting Republican Views on Climate Change Through Targeted Advertising

Yale Climate Connections

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