Yale Program on Climate Change Communication

Blog · September 15, 2023

YPCCC Partnerships: Interview with Climate Generation’s Kristen Iverson Popple...

Based in Minnesota, Climate Generation builds and sustains the ability of educators, youth, and communities to act on systems perpetuating the climate crisis. Their climate education, advocacy, and organizing efforts...

Publications · Climate Note · Aug 1, 2023

Global Warming’s Six Audiences: A cross-national comparison in nearly 200 coun...

Audiences and Beliefs & Attitudes

In March and April 2022, the Yale Program on Climate Change Communication (YPCCC) conducted an international survey in collaboration with Data for Good at Meta to examine public climate change knowledge, attitudes,...

Publications · Climate Note · Jul 11, 2023

Does climate change make you sneeze?

Audiences and Beliefs & Attitudes

Does it feel like allergy seasons are getting worse? If so, you’re right. Allergy season is starting earlier, lasting longer, and becoming more severe – and climate change is largely responsible for these...

Publications · Climate Note · May 18, 2023

Who is most likely to talk about climate change?

Behaviors & ActionsAudiences and Beliefs & Attitudes

One of the most important actions people can take to address global warming is to talk about it, says Dr. Katharine Hayhoe, climate scientist and Chief Scientist at The Nature Conservancy. According to Dr. Hayhoe,...

Publications · Report · May 4, 2023

Global Warming’s Four Indias, 2022: An Audience Segmentation Analysis

Beliefs & AttitudesPolicy & PoliticsBehaviors & Actions and Audiences

This report is based on findings from a nationally representative survey – Climate Change in the Indian Mind, 2022 – conducted by the Yale Program on Climate Change Communication (YPCCC) and the Centre for...

Blog · April 6, 2023

Welcome to the fourth cohort of the Public Voices Fellowship on the Climate Cris...

The climate crisis affects all of us, but its impacts are unevenly and unjustly distributed.  Those with the greatest power to mitigate and adapt to climate change often have the least incentive to do so, across...

Publications · Climate Note · Apr 5, 2023

Global Warming’s Six Americas across age, race/ethnicity, and gender

Audiences and Beliefs & Attitudes

The Global Warming's Six Americas framework is an audience segmentation approach to understanding the spectrum of people’s responses to global warming. The Alarmed and Concerned are the segments that are most likely...

Publications · Climate Note · Mar 14, 2023

Global Warming’s Six Americas, December 2022

Audiences and Beliefs & Attitudes

In 2009, we identified six distinct climate opinion audiences within the American public – the Alarmed, Concerned, Cautious, Disengaged, Doubtful, and Dismissive – Global Warming’s Six Americas. The Alarmed are...

Pages · November 22, 2022

Partner with YPCCC

YPCCC’s Partnerships Program builds the capacity of organizations to conduct strategic communication campaigns to build public and political will for climate action. We work with diverse organizations - from local...

Publications · Peer-Reviewed Article · Oct 27, 2022

Communicating the scientific consensus on climate change: Diverse audiences and ...

Beliefs & Attitudes and Messaging

We are pleased to announce the publication of a new article, “Communicating the scientific consensus on climate change: Diverse audiences and effects over time” in Environment and Behavior. We build on our previous...