Yale Program on Climate Change Communication

Publications · Climate Note · May 12, 2014

Climate Stability As Understood by Global Warming’s Six Americas

Audiences and Climate Impacts

In a recent nationally representative study, we surveyed people's ideas about climate stability.  Interestingly, the Six Americas had very different ideas about how the climate system works.  At one end of the...

Videos & Events · Apr 7, 2014

YPCCC Director Advises on Showtime Series About Global Warming

On April 13, Showtime will premiere Years of Living Dangerously, a big-budget, nine-part documentary series illustrating the impacts of climate change across the planet. Among the executive producers are Academy...

Publications · Report · Nov 20, 2021

Message Strategies for Global Warming’s Six Americas

Audiences

Engaging diverse audiences with climate change: Message strategies for Global Warming’s Six Americas Abstract: Global climate change is viewed from a variety of perspectives by Americans, with some dismissing the...

Publications · Report · Feb 19, 2014

Americans’ Actions to Limit Global Warming November 2013

Audiences and Behaviors & Actions

Highlights: Three in ten (29%) have joined or would join a campaign to convince elected officials to take action to reduce global warming. Nearly four in ten (36%) have joined or would join a campaign to convince...

Uncategorized · Jun 28, 2013

Video: Bill Maher & Anthony Leiserowitz Talk Global Warming and Obama’s C...

HBO's Real Time with Bill Maher featured YPCCC Director Anthony Leiserowitz on Global Warming's Six Americas and Obama's climate...

Uncategorized · Feb 16, 2013

Webinar: Using Global Warming’s Six Americas to Design, Implement and Evaluate...

This webinar examined how organizations are using the Six Americas tool to design and implement their outreach campaigns and how the Six Americas approach helps measure the impact of outreach efforts. Listen to the...

Publications · Report · Aug 20, 2013

How Americans Communicate About Global Warming April 2013

Behaviors & Actions

Highlights: • Only one in three Americans say they discuss global warming at least occasionally with friends or family, down 8 points since November 2008; • Few Americans (<8%) communicated publically about...

Publications · Report · Mar 6, 2013

Global Warming’s Six Americas in September 2012

Beliefs & Attitudes

In this update on Global Warming's Six Americas, we report that the Alarmed have grown from 10 percent of the American adult population in 2010 to 16 percent in 2012. At the same time, the Dismissive have decreased in...

Publications · Report · Jul 31, 2012

Global Warming’s Six Americas in March 2012 and November 2011

Beliefs & Attitudes

Highlights: The size of the Six Americas has remained relatively stable since May 2011, with two exceptions: the Disengaged are now only 6 percent of the adult population (down from 10% in May 2011); and the...

Publications · Report · Mar 18, 2012

Global Warming’s Six Americas Screener Manual

Beliefs & Attitudes

This manual was developed to assist interested parties in using the Global Warming’s Six Americas audience segmentation typology.  The segmentation typology is fully described in Maibach, Leiserowitz, Roser-Renouf,...