Yale Program on Climate Change Communication

Visualizations & Data · Data · September 30, 2018

Six Americas Super Short Survey (SASSY!)

Policy & PoliticsBehaviors & ActionsAudiences and Beliefs & Attitudes

In the News · September 7, 2018

Global Warming’s Six Americas: Which One Are You?

Publications · Peer-Reviewed Article · Aug 23, 2018

Global Warming’s “Six Americas Short Survey”: Audience Segmentation of Cli...

Beliefs & AttitudesMessaging and Behaviors & Actions

Audience segmentation has long been used in marketing, public health, and communication, and is now becoming an important tool in the environmental domain as well. Global Warming's Six Americas is a...

Publications · Climate Note · Jun 14, 2018

Latinos y las seis Américas del calentamiento global

Beliefs & Attitudes and Audiences

Click here for the English version of this Climate Note. La población estadounidense cuenta con distintos puntos de vista sobre el calentamiento global. Esta se divide en seis grupos distintivos: ¨Las seis...

Publications · Climate Note · Jun 14, 2018

Latinos and Global Warming’s Six Americas

Beliefs & Attitudes and Audiences

Para leer esta nota en español, haga clic aquí. Americans hold diverse views about global warming, falling into six distinct groups – Global Warming’s Six Americas – that range in their climate beliefs,...

In the News · May 31, 2017

Majority of Americans in every US state supports Paris climate deal Trump is poi...

Blog · April 27, 2017

Trump Can’t Cancel the Paris Agreement, and Americans Want the U.S. to Sta...

Trump Can't Cancel the Paris Agreement, and Americans Want the U.S. to Stay Franz Hochstrasser, Yale School of Forestry and Environmental Studies There has been much discussion of President Trump's oft-quoted...

Our Projects · Nov 29, 2022

Identifying Climate Messages That Work

Messaging

We conduct scientific lab and social media experiments (e.g., Facebook) to identify the messages that best engage the public and key target audiences. Different audiences tend to trust different messengers. The way...

Our Projects · Nov 1, 2016

Engaging Latinos in the U.S. on Climate Change

Beliefs & AttitudesMessaging and Audiences

This project focuses on a critical demographic in the United States – Latinos. Latinos are already the second largest racial/ethnic demographic in the U.S. and will be nearly a quarter of the population by...

Blog · April 8, 2017

The Clean Power Plan: Trump’s Executive Order Defies Public Opinion

This blog post is written by Sophie Wenzlau, third year law student at UC Davis. On March 28, President Trump issued an executive order directing the Environmental Protection Agency (EPA) to gut the federal Clean...