Yale Program on Climate Change Communication

Publications · Report · Jun 27, 2011

Global Warming’s Six Americas in May 2011

Beliefs & Attitudes

Highlights: Nearly 40 percent of American adults are in the two groups most concerned about climate change – the Alarmed and the Concerned – while 25 percent of Americans are in the two groups least concerned about...

Uncategorized · Oct 23, 2010

Video: Anthony Leiserowitz On Global Warming’s Six Americas

To learn more about American public opinion on global warming, please click here. To learn more about Global Warming's Six Americas, please click...

Publications · Report · Dec 8, 2010

Knowledge of Climate Change Across Global Warming’s Six Americas

Beliefs & Attitudes and Audiences

This report draws from a national study conducted in 2010 on what Americans understand about how the climate system works, and the causes, impacts, and potential solutions to global warming. This report then examines...

Publications · Report · Jul 8, 2010

Global Warming’s Six Americas: June 2010

Audiences

This report extends and updates an ongoing program of research analyzing Americans’ interpretations of and responses to climate change. This research segments the American public into six audiences that range along a...

Videos & Events · Mar 23, 2010

Video: Global Warming’s Six Americas

Publications · Report · Feb 24, 2010

Global Warming’s Six Americas 2010

Audiences

In 2009 we identified six distinct “Americas” when it comes to the issue of global warming.One year later, we are releasing a report on the status of these six key audiences. We have found that one of these groups:...

Uncategorized · Oct 2, 2009

ABC News' Bill Blakemore interviews Anthony Leiserowitz

ABC Breaking News | Latest News Videos On a beautiful fall day, Bill Blakemore of ABC News strolled through New York City's Central Park with YPCCC Director Anthony Leiserowitz.  The conversation was about the...

Publications · Report · May 20, 2009

Global Warming’s Six Americas 2009

Audiences

One of the first rules of effective communication is to “know thy audience.” Climate change public communication and engagement efforts must start with the fundamental recognition that people are different and...