Yale Program on Climate Change Communication

People & Partners · November 10, 2021

Nick Begotka

Nick (he/him) is a data scientist at YPCCC. He works with the data team to build microtargeting models that identify individuals belonging to different segments of Global Warming’s Six Americas, as well as models...

Publications · Climate Note · Jul 27, 2021

Segmenting the climate change Alarmed: Active, Willing, and Inactive

Audiences and Behaviors & Actions

To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six...

Publications · Report · Jun 28, 2021

International Public Opinion on Climate Change

AudiencesBeliefs & AttitudesBehaviors & ActionsPolicy & Politics and Climate Impacts

This report presents results from an international survey, conducted in partnership with Facebook Data for Good, investigating public climate change knowledge, attitudes, policy preferences, and behavior among...

Publications · Climate Note · May 17, 2021

Global Warming’s Six Americas: A Review

AudiencesBeliefs & Attitudes and Messaging

Strategic communication requires the identification and understanding of target audiences for tailored communication. The Global Warming’s Six Americas analysis segments the U.S. public into six distinct audiences...

Publications · Climate Note · Mar 30, 2021

Understanding the health harms of climate change: A Six Americas analysis

Climate Impacts and Audiences

Through our research on Americans’ beliefs and attitudes about climate change, we have identified six distinct audiences, ranging on a spectrum from the Alarmed, who understand the threat of climate change and are...

Publications · Report · Mar 17, 2021

Climate Activism: A Six-Americas Analysis, December 2020

Audiences and Behaviors & Actions

Drawing on a nationally representative survey (n = 1,036), this report describes how Americans view climate activism – including their sense of efficacy about climate activism, and the activism behaviors they are...

Pages · February 15, 2021

Facts About Climate Change

  Misinformation about climate change continues to influence many decision makers and members of the public, including misinformation disseminated on social media platforms such as Facebook. To help mitigate...

In the News · February 1, 2021

Biden’s climate change plan and the battle for America’s most threatened wor...

Blog · January 5, 2021

Climate Migration Needs Personal Stories

©2012CIAT/NeilPalmer Climate change is making Central America hotter and drier, and intensifying its floods and tropical storms.Magrin, G.O., J.A. Marengo, J.-P. Boulanger, M.S. Buckeridge, E. Castellanos, G....

In the News · October 22, 2020

Wondering Why We Can’t Agree on Climate Change? The Six Americas of Global War...