Half of all Americans at least occasionally consider environmental impacts when deciding whether or not to buy a product.
At least four in ten Americans say they “often” or “occasionally” bought food grown or produced locally (69%) or organic food (42%) in the past 12 months, while eight in ten intend to buy locally grown or produced food and six in ten intend to buy organic food in the next 12 months.
Asked if, the next time they make a purchase, they intend to buy specific energy-efficient items, majorities of Americans say they will buy an energy-efficient kitchen appliance (75%), home water heater (71%), home air conditioner (68%), or home furnace (67%). Six in ten say the next time they purchase a car, it will average 30 miles or more per gallon (61%).
Three in ten Americans (28%) say that, in the past 12 months, they have rewarded companies taking steps to reduce global warming by buying their products. About one in five (21%) also say that in the past 12 months they have punished companies opposing steps to reduce global warming by not purchasing their products.
In the past 12 months, one in four Americans (26%) say they discussed what they see as a company’s irresponsible environmental behavior with friends or family. One in ten has spread information about offending companies via the Internet (10%).
Nearly four out of ten Americans (38%) say that they would be willing to join a campaign to convince elected officials to do “the right thing” about global warming.
Over the past 12 months, five to ten percent of Americans have “often” or “occasionally” signed a petition about global warming (10%); shared information about global warming on Facebook or Twitter (7%); donated money to an organization working on global warming (7%); donated money to a political candidate because they share your views on global warming (6%); posted a comment online in response to a news story or blog about global warming (6%); written letters, emailed, or phoned a newspaper about global warming (5%); or volunteered time to elect a political candidate because they share your views on global warming (5%).