Yale Program on Climate Change Communication

Report Summary

A new national study in India finds six distinct groups within the Indian public that respond to the issue of climate change in very different ways. These “Six Indias” include:

• The Informed (19%)
• The Experienced (24%)
• The Undecided (15%)
• The Unconcerned (15%)
• The Indifferent (11%)
• The Disengaged (16%)

An earlier report provides topline results broken down by sociodemographics: Climate Change in the Indian Mind