Engaging American Latinos in Climate Change


This project focuses on a critical demographic in the United States – Hispanics. Hispanics are already the second largest racial/ethnic demographic in the U.S. and will be nearly a quarter of the population by mid-century, with even larger impacts on American politics, culture, and society than they have today. Prior YPCCC research has found that Hispanics are more convinced global warming is happening and human caused, and more worried and supportive of policy than any other demographic group in the U.S. Yet, Hispanics are also much less likely to act on the issue. Understanding and bridging this gap between their concern on the one hand, and their behavior on the other, represents a critical opportunity to advance the national conversation and response to climate change.

 

We aim to:

  1. Advance scientific understanding of Hispanics’ climate change beliefs, risk perceptions, policy support, and behavior.
  2. Use these research insights to increase climate change awareness, acceptance, and action within the Hispanic community.
  3. Help Hispanic leaders engage their communities in climate change solutions.

 

We will be sharing results of our national survey of the Latino community after fielding it in the second quarter of 2017. We will also be broadcasting radio stories on the Latino climate change experience on Yale Climate Connections and issuing public service announcements (PSAs) in English and Spanish on Hispanic radio stations nationwide.