Consumer Activism on Global Warming, September 2021

Report Summary

Our latest national survey finds that millions of Americans are willing to “vote with their dollars” to reward companies taking climate action and punish companies blocking action. But the primary barrier holding consumers back is simply knowing which companies to reward or punish.

This report is based on findings from a nationally representative survey – Climate Change in the American Mind – conducted by the Yale Program on Climate Change Communication ( and the George Mason University Center for Climate Change Communication ( Interview dates: September 10 – 20, 2021. Interviews: 1,006 Adults (18+). Average margin of error +/- 3 percentage points at the 95% confidence level.