Report · Dec 16, 2021
Consumer Activism on Global Warming, September 2021
By Anthony Leiserowitz, Edward Maibach, Seth Rosenthal, John Kotcher, Liz Neyens, Jennifer Carman, Jennifer Marlon, Karine Lacroix and Matthew Goldberg
Filed under: Behaviors & Actions
2. Consumers' Collective Efficacy
2.1 Americans are more confident they can influence local businesses than corporations.
Perceived collective efficacy regarding global warming – the belief that like-minded citizens can work together to influence what government and business leaders do about global warming – is an important motivator for individuals to take collective action.Bandura, A. (2000). Exercise of human agency through collective efficacy. Current Directions in Psychological Science, 9, 75-78. https://doi.org/10.1111/1467-8721.00064. More than half of Americans (54%) are at least “moderately confident” that people like them, working together, can affect what the local businesses in their community do about global warming and nearly half (48%) are confident that people like them can affect what corporations do about global warming.
