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Hurricane Attitudes of Coastal Connecticut Residents: A Segmentation Analysis to Support Communication

Segment Profiles


Segments by evacuation zone

Most of the survey respondents in the audience analysis reside in Evacuation Zone A (closest to the shoreline) as defined by the Army Corps of Engineers. The Optimists and Reluctant groups have proportionally fewer members in Zone A (65% and 58%, respectively) than do the other three groups, who all have approximately three quarters living in Zone A (77% of the First Out, 75% of the Constrained, and 77% of the Diehards).Citation reference lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Base: Connecticut residents in Coastal Flood Zones A and B who have experienced a storm (n=996). Data collected Sept.- Oct., 2014. Source: