Report · Sep 27, 2017
Climate Change in the Latino Mind
By Anthony Leiserowitz, Matthew Cutler and Seth Rosenthal
Filed under: Beliefs & Attitudes
C.2. Consumer Activism
C.2.1. One in three Latinos have rewarded companies for taking steps to reduce global warming by buying their products.
About one in three Latinos (35%) have rewarded companies for taking steps to reduce global warming by buying their products “a few times (2-3)” (15%), “several times (4-5)” (11%), or “many times (6+)” (9%) over the past year.
C.2.2. One in three Latinos have punished companies that oppose steps to reduce global warming by not buying their products.
About one in three Latinos (31%) say they have punished companies that are opposing steps to reduce global warming by not buying their products “a few times (2-3)” or more.
By comparison, fewer non-Latinos (22%) say they have punished companies by not buying their products.
C.2.3. A majority of Latinos intend to buy the products of companies that are taking steps to reduce global warming.
A majority of Latinos (57%) say they intend to buy the products of companies that are taking steps to reduce global warming, including seven in ten Spanish-language Latinos (70%). By contrast, only thirty-five percent non-Latinos (35%) intend to buy products of companies that are taking steps to reduce global warming.
C.2.4. A majority of Latinos would punish companies for opposing steps to reduce global warming by not buying their products.
More than half of Latinos (55%) say they would punish companies for opposing steps to reduce global warming by not buying their products, including nearly seven in ten Spanish-language Latinos (69%).
By contrast, only 37% of non-Latinos would punish companies for opposing steps to reduce global warming by not buying their products.
