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Consumer Activism on Global Warming, September 2021

2. Consumers' Collective Efficacy

2.1 Americans are more confident they can influence local businesses than corporations.

Perceived collective efficacy regarding global warming – the belief that like-minded citizens can work together to influence what government and business leaders do about global warming – is an important motivator for individuals to take collective action.Bandura, A. (2000). Exercise of human agency through collective efficacy. Current Directions in Psychological Science, 9, 75-78. More than half of Americans (54%) are at least “moderately confident” that people like them, working together, can affect what the local businesses in their community do about global warming and nearly half (48%) are confident that people like them can affect what corporations do about global warming.