7.1. Americans are most likely to think of global warming as an environmental or scientific issue.
Global warming is a complex challenge with many dimensions. Understanding how people conceptualize the issue is critical to formulating effective communication strategies.
A large majority of Americans think global warming is an environmental issue (77%). More than half think global warming is a scientific (68%), severe weather (65%), agricultural (65%), economic (60%), health (59%), political (58%), and/or humanitarian (55%) issue.
Fewer think global warming is a moral (44%), poverty (33%), social justice (29%), national security (29%), and/or religious (9%) issue.