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10. Consumer Actions to Limit Global Warming

10.1. About one in four registered voters say they have engaged in consumer activism on global warming.

About one in four registered voters (26%) say they have rewarded companies that are taking steps to reduce global warming by buying their products in the past 12 months and one in five (20%) say they have punished companies that are opposing steps to reduce global warming by not buying their products.

Half of liberal Democrats (50%) and one in three moderate/conservative Democrats (33%) say they have rewarded companies in the past 12 months while fewer liberal/moderate Republicans (11%) and conservative Republicans (6%) have done so. Similarly, 38% of liberal Democrats and 27% of moderate/conservative Democrats say they have punished companies in the past 12 months, while fewer liberal/moderate Republicans (10%) and conservative Republicans (6%) have done so.

This dot plot shows the percentage of registered voters, broken down by political party and ideology, who say they have engaged in consumer activism on global warming at least "once" over the past 12 months. About one in four registered voters say they have engaged in consumer activism on global warming. Data: Climate Change in the American Mind, Fall 2023. Refer to the data tables in Appendix 1 of the report for all percentages.

10.2. About one in three registered voters intend to engage in consumer activism on global warming more frequently in the next year.

About one in three registered voters (35%) say that, over the next 12 months, they would like to punish companies that are opposing steps to reduce global warming by not buying their products more frequently than they are now. About the same percentage (34%) say they intend to buy the products of companies that are taking steps to reduce global warming more frequently than they do now.

Majorities of liberal Democrats (59%) and moderate/conservative Democrats (52%) say they would like to punish companies that are opposing steps to reduce global warming more frequently, while 22% of liberal/moderate Republicans and 9% of conservative Republicans say so. A majority of liberal Democrats (55%) as well as 43% of moderate/conservative Democrats and 27% of liberal/moderate Republicans, but only 8% of conservative Republicans say they intend to buy the products of companies that are taking steps to reduce global warming more frequently.

This dot plot shows the percentage of registered voters, broken down by political party and ideology, who intend to engage in consumer activism on global warming more frequently in the next year. About one in three registered voters intend to engage in consumer activism on global warming more frequently in the next year. Data: Climate Change in the American Mind, Fall 2023. Refer to the data tables in Appendix 1 of the report for all percentages.