Yale Program on Climate Change Communication

Home / Messages about harms of fossil fuels increase support for renewables, with or without a moral emphasis / moral_msg_fig2

· July 18, 2023

moral_msg_fig2

Displays standardized treatment effects for all four treatment conditions across three time points each. The Harm condition had an effect of 0.21 at Time 1, 0.09 at Time 2, and 0.06 at Time 3. The Harm + Moral condition had an effect of 0.19 at Time 1, 0.06 at Time 2, and 0.06 at Time 3. The Purity condition had an effect of 0.19 at Time 1, 0.09 at Time 2, and 0.09 at Time 3. The Purity + Moral condition had an effect of 0.20 at Time 1, 0.11 at Time 2, and 0.10 at Time 3.