Yale Program on Climate Change Communication

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· December 16, 2024

Global messages release Figure 2 (1)

This plot shows the effect sizes of message treatments on mean support for climate action across various subgroups. Overall, effects were either positive or non-significant across all audience subgroups, with no evidence of backfire effects. Data: Climate change messages can promote support for climate action globally. Refer to Tables S26-S29 in the Supplemental Material of the full paper for exploratory moderation tests across mixed models.