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Potential Energy


Potential Energy

Potential Energy is a global, nonprofit marketing firm creating public demand for action on climate change. Leveraging deep analytics and creative storytelling drawn from private sector marketing, Potential Energy connects with people on a human level to tip the balance on the policies that will dramatically accelerate the energy transition. Potential Energy’s campaigns are backed by extensive audience research across more than 20 countries, with over 3 billion ads served and measured, yielding data-driven insights that shift the climate narrative to win the fights that matter. Founded in 2018 by longtime marketing executive John Marshall, Potential Energy has a proven track record of successful campaigns, including Science Moms, building support for climate action. Learn more and get involved at: potentialenergycoalition.org