Brandi Shaw Morris


Brandi Shaw Morris

Brandi is a postdoctoral researcher in the Department of Management at Aarhus University in Denmark where she is working to understand how we might improve science communication through the use of stories. Her experimental research focuses on understanding the neurological and psychological mechanisms of influence, decision-making and risk perception in the context of climate change. Together with Dr. Anthony Leiserowitz and colleagues at the Yale Program on Climate Change Communication, she is investigating how messengers, values and identification influence risk perception among diverse audiences.

Prior to embarking upon her PhD, Brandi worked in private sector agencies as a marketing communication strategist. Her integrated campaign work included print, digital and short-film campaigns to raise awareness and funds for well-known charitable brands.