Abel Gustafson is an Assistant Professor of Public Relations and Environmental Communication in the Department of Communication at the University of Cincinnati. Dr. Gustafson is an expert on strategic communication, public opinion, and social psychology. His research investigates how people think and act regarding environmental issues and sustainable technologies, and uses those findings to design more effective communication strategies. He is also a Research Affiliate of the Yale Program on Climate Change Communication and a Faculty Affiliate of UC’s Center for Public Engagement with Science. He earned his Ph.D. in Communication at the University of California, Santa Barbara and was a postdoc at Yale University.