Yale Program on Climate Change Communication

Home / The unique roles of breadth and depth in climate change persuasion / PBvD_fig1

· December 3, 2025

PBvD_fig1

The image displays a two-panel scatterplot with the headline “Breadth of message effects is a stronger predictor of overall message effect size than depth is.” The left panel displays breadth values plotted against message effect sizes, whereas the right panel displays depth values plotted against message effect sizes. Results show that breadth has a stronger relationship with effect size than depth does.