Partner with YPCCC
YPCCC’s Partnerships Program builds the capacity of organizations to conduct strategic communication campaigns to build public and political will for climate action. We work with diverse organizations – from local environmental justice groups to international climate NGOs, governments, companies, and foundations. We help organizations clarify their communication goals, identify and understand their audiences, use tactics and tools based on YPCCC’s research, and conduct their own studies.
Interested in partnering? Click here to learn more.
Who we work with:
- Climate movement organizations
- Philanthropists and foundations
- Companies
- Educators
- Governments
How we help
Strategic Consulting: Diverse organizations use YPCCC insights, data, and tools to inform their strategic decisions and develop tailored communication campaigns. For example, governments have used our research to develop policies aligned with the priorities of their constituents and programs to engage them in climate solutions. Foundations have used the Yale Climate Opinion Maps to inform their funding strategies. Businesses have used our insights to identify potential customers. And nonprofit organizations have used our research to engage potential members, donors, voters, and others.
Membership and Stakeholder Surveys: Organizations often survey their members and supporters to understand which issues to work on and how to better engage and mobilize them. Our Partnerships Program helps organizations design and implement internal studies.
Messaging Best Practices and Message Testing: One of the first rules of effective communication is to know your audience. YPCCC’s Six Americas segmentation tool and the Yale Climate Opinion Maps help organizations identify and understand their target audiences. We advise organizations on communication strategies and best practices. We also help communicators conduct message tests to identify the right messages, messengers, and platforms for maximum effect and cost efficiency.
Microtargeting Models: In April 2020 there were approximately 79 million Americans Alarmed about climate change and about 20 million “definitely” willing to join a campaign to convince elected officials to take climate action. This represents an enormous potential climate movement—if recruited, empowered, organized, and deployed. Millions more Americans are persuadable or simply need basic climate information. YPCCC has developed microtargeting models for Facebook, Instagram, and the Catalist and TargetSmart voter files that help organizations find and communicate with these audiences.
Learn more about partnering and inquire about tools
Set up a consultation (for nonprofits, companies, and governments)
Diverse organizations use YPCCC insights, data, and tools to inform their strategic decisions and develop tailored communication campaigns. If you would like to learn more about how we can help you: Interested in partnering? Click here to learn more.
Sign up for ten actionable insights to transform your climate communication and organizing (for US-based non-profits)
Sign up for our Ten Climate Communications Insights email course. Over a few weeks, you’ll delve into ten insights that have emerged from YPCCC’s research, surveys, experiments, and partnerships and how they can help support a winning communication strategy. You will learn more about how the American public thinks and feels about climate change, why it is important to break the “Spiral of Silence”, how to leverage social norms, and more.
Each week, you’ll receive a few emails, providing you with an overview of the relevant research and actionable examples to incorporate into your campaigns and communication efforts. By the end of the course, you’ll be equipped with a toolkit to navigate complex communication challenges and drive real-world impact. Click here to sign up.
Six Americas microtargeting models on Facebook and Instagram (for nonprofits)
We have developed microtargeting models (lookalike audiences) that identify most of the Six Americas and other important audiences. Partners typically use the models to identify audiences for targeted ads, recruit new activists, amplify content, or to test how different audiences respond to different messages. The models are available to nonprofits in the climate and social change movements and the use of models is subject to approval from the Partnerships team and conditions of a memorandum of understanding (MOU). Click here to learn more about our Facebook and Instagram models.
Voter file microtargeting models (for nonprofits)
There are millions of Americans who are Alarmed about climate change and want to know what actions they can take. Millions more Americans are persuadable or simply need basic climate information. YPCCC has developed microtargeting models on the Catalist and Targetsmart voter files that can help climate organizations find and communicate with these different audiences. Click here to learn more about our voter file models.