Hurricane Audience Segments


Image for Hurricane Audience Segments
Image for Hurricane Audience Segments

Taken from “Hurricane Attitudes of Coastal Connecticut Residents: A Segmentation Analysis.” The audience analysis resulted in five unique segments: 1) the First Out; 2) the Constrained; 3) the Optimists; 4) the Reluctant; and 5) the Diehards. A short summary of each segment is provided , and brief descriptions of each group’s characteristics and tendencies follow.