Yale Program on Climate Change Communication

Home / What are the top social media platforms used by each of Global Warming’s Six Americas? / social-media-six-americas-figure-2

· September 8, 2026

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This bar chart shows the percentages of Global Warming’s Six Americas that visit each of the following social media platforms “once a week” or more: YouTube, Facebook, Instagram, TikTok, Reddit, Snapchat, X/Twitter, WhatsApp, Pinterest, Nextdoor, LinkedIn, Threads, Bluesky, Truth Social, or any social media. Across all six segments, YouTube and Facebook are the most used platforms, followed by Instagram. Data: Yale Program on Climate Change Communication and George Mason University Center for Climate Change Communication, December 2025.