7.1 Americans are most likely to think of global warming as an environmental, scientific, agricultural, or severe weather issue.
Global warming is a complex challenge with many dimensions. Understanding how people conceptualize the issue is critical to formulating effective communication strategies.
A large majority of Americans think global warming is an environmental issue (76%). More than half think global warming is a scientific (69%), agricultural (65%), severe weather (64%), health (61%), economic (60%), political (57%), and/or humanitarian (56%) issue.
Fewer think global warming is a moral (43%), poverty (35%), social justice (33%), national security (32%), and/or religious (10%) issue.