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Yale Program on Climate Change Communication

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Americans’ willingness to prepare for “climate change” vs. “extreme weather”
Climate Note · Sep 23, 2021
Update July 2022: This publication has been updated with results from the peer-reviewed article, published in the journal Environmental Communication. The updated version is available here. The impacts of climate...
Different names for “natural gas” influence public perception of it
Peer-Reviewed Article · Sep 9, 2021
Recently, we released results from an experiment in which we investigated how Republicans and Democrats respond to the terms “natural gas,” “natural methane gas,” “methane,” and “methane gas.” We found...
Hot Dry Days Increase Perceived Experience with Global Warming
Peer-Reviewed Article · Aug 26, 2021
We are pleased to share the results of a new study exploring whether, when, and where local climate trends have already influenced perceived experiences of global warming in the United States.  Previous research has...
Americans’ Actions to Limit and Prepare For Global Warming
Report · Aug 3, 2021
  Drawing on a nationally representative survey, this report describes Americans’ actions to limit and prepare for global warming. This report is based on findings from a nationally representative...
Segmenting the climate change Alarmed: Active, Willing, and Inactive
Climate Note · Jul 27, 2021
To build public, consumer, and political will for climate action, it is essential to understand how different audiences respond to the issue. As part of this effort, our research has categorized Americans into six...
Radio stories increase conservatives’ beliefs that Republicans are worried about climate...
Climate Note · Jul 21, 2021
We are pleased to share the results of a new study testing the effect of twelve different climate change messages among conservatives. Our prior research has found that tailored messages can persuade Republicans that...
Beat the Heat: Extreme Heat Risk Perceptions & Air Conditioning Ownership in Californ...
Climate Note · Jul 8, 2021
The length of the average heat wave season in the United States has tripled since the 1960s. In the U.S., more people die from heat each year than from floods, tornadoes, hurricanes, and other hazards combined. As the...
International Public Opinion on Climate Change
Report · Jun 28, 2021
This report presents results from an international survey, conducted in partnership with Facebook Data for Good, investigating public climate change knowledge, attitudes, policy preferences, and behavior among...
Climate Change in the American Mind, March 2021
Report · Jun 17, 2021
Our latest national survey finds Americans who think global warming is happening outnumber those who think it is not by a ratio of more than 4 to 1 (70% versus 15%). Those who are "very" or "extremely" sure global...
Shifting Republican views on climate change through targeted advertising
Peer-Reviewed Article · Jun 14, 2021
We are pleased to announce the publication of a new article, “Shifting Republican views on climate change through targeted advertising” in the journal Nature Climate Change. Enacting ambitious and durable climate...