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Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Should communicators use the term “climate change” when talking about preparedness, or should they use “extreme weather”?

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Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

Americans who are alarmed about climate change has more than doubled in the past five years. Now there are distinct subgroups within the alarmed

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International Public Opinion on Climate Change

An international survey investigating public perception and understanding among Facebook users in 31 countries and territories.

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Climate Change in the American Mind, March 2021

Americans who think global warming is happening outnumber those who think it is not by more than 4 to 1

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Shifting Republican Views on Climate Change Through Targeted Advertising

Large positive effects on beliefs and attitudes among Republicans were found in two congressional districts

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Yale Climate Connections

Daily 90-second stories broadcast on 675+ radio stations nationwide and original climate news articles and videos. Click to listen, watch or read!

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Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

International Public Opinion on Climate Change

Climate Change in the American Mind, March 2021

Shifting Republican Views on Climate Change Through Targeted Advertising

Yale Climate Connections

Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

International Public Opinion on Climate Change

Climate Change in the American Mind, March 2021

Shifting Republican Views on Climate Change Through Targeted Advertising

Yale Climate Connections

Americans’ willingness to prepare for “climate change” vs. “extreme weather”

Segmenting the Climate Change Alarmed: Active, Willing, and Inactive

International Public Opinion on Climate Change

Climate Change in the American Mind, March 2021

Shifting Republican Views on Climate Change Through Targeted Advertising

Yale Climate Connections

What We Do

We conduct scientific research on public climate change knowledge, attitudes, policy preferences, and behavior, and the underlying psychological, cultural, and political factors that influence them. We also engage the public in climate change science and solutions, in partnership with governments, media organizations, companies, and civil society, and with a daily, national radio program, Yale Climate Connections.

From The Director

Welcome! Here you can find our latest research and insights on climate change communication. Please join the conversation on Twitter, Facebook, and LinkedIn

Anthony Leiserowitz, Director
Yale Program on Climate Change Communication