Five Hurricane Audience Segments in Coastal Connecticut


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Image for Five Hurricane Audience Segments in Coastal Connecticut

Our research has found five distinct groups of CT coastal residents based on their attitudes towards hurricanes: the “First Out” (21% of the population); the “Constrained” (14%); the “Optimists” (16%); the “Reluctant” (27%); and the “Diehards (22%).” The First Out are the most likely to evacuate during a hurricane whereas the Diehards are the least likely to leave. Each group, however, has unique characteristics. Learn more in our report, “Hurricane Attitudes of Coastal Connecticut Residents: A Segmentation Analysis to Support Communication.”