Chart · Jun 29, 2015

Five Hurricane Audience Segments in Coastal Connecticut


Image for Five Hurricane Audience Segments in Coastal Connecticut
Image for Five Hurricane Audience Segments in Coastal Connecticut

Our research has found five distinct groups of CT coastal residents based on their attitudes towards hurricanes: the “First Out” (21% of the population); the “Constrained” (14%); the “Optimists” (16%); the “Reluctant” (27%); and the “Diehards (22%).” The First Out are the most likely to evacuate during a hurricane whereas the Diehards are the least likely to leave. Each group, however, has unique characteristics. Learn more in our report, “Hurricane Attitudes of Coastal Connecticut Residents: A Segmentation Analysis to Support Communication.”