The data in this report are based on a nationally representative survey of 1,226 American adults, aged 18 and older, 1,061 of whom are registered to vote and 401 of whom voted for Donald Trump in the 2016 Presidential General Election. The survey was conducted November 18 – December 1, 2016. All questionnaires were self-administered by respondents in a web-based environment. The survey took, on average, about 26 minutes to complete.
The sample was drawn from GfK’s KnowledgePanel®, an online panel of members drawn using probability sampling methods. Prospective members are recruited using a combination of random digit dial and address-based sampling techniques that cover virtually all (non-institutional) resident phone numbers and addresses in the United States. Those contacted who would choose to join the panel but do not have access to the Internet are loaned computers and given Internet access so they may participate.
The sample therefore includes a representative cross-section of American adults – irrespective of whether they have Internet access, use only a cell phone, etc. Key demographic variables were weighted, post survey, to match US Census Bureau norms. Data were weighted by gender, age, race/Hispanic ethnicity, education, census region; household income, home ownership status, and whether or not the respondent lives in a metropolitan or non-metropolitan area.
The survey instrument was designed by Anthony Leiserowitz, Seth Rosenthal, and Matthew Cutler of Yale University, and Edward Maibach and Connie Roser-Renouf of George Mason University.
Margins of error
All samples are subject to some degree of sampling error – that is, statistical results obtained from a sample can be expected to differ somewhat from results that would be obtained if every member of the target population was interviewed. Average margins of error, at the 95% confidence level, are as follows:
For tabulation purposes, percentage points are rounded off to the nearest whole number. As a result, percentages in a given chart may total slightly higher or lower than 100%. Summed response categories (e.g., “strongly support” + “somewhat support”) are rounded after sums are calculated (e.g., 1.3% + 1.3% = 2.6%, which, after rounding = 3%).